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Keeping up with your business’ social media accounts can be a daunting task. Even if you’re using scheduling tools, it’s hard to ignite the ideas behind every post.

If you’re feeling a little stumped and lacking the creativity needed to grow your Instagram channel, we’ve put together a month’s worth of ideas (well 35 to be exact) to get you started. Adapt them to suit your business. These were designed to inspire you and can either be used in the way they are presented or built-upon. Don’t forget to save the calendar below for easy reference!

To Get You Going

We place an emphasis on educational tones and interactivity when using this channel. Browse the following options and put them into action today. Images are, understandably so, and important factor, but sometimes simple is perfect, too.

1. Give users a behind-the-scenes look at your company. Get personal.
2. Try an employee profile.
3. Tour your facility in an Instagram Story.
4. Feature your products or services.
5. Take a lifestyle approach. Show real people using your products, engaging with your company or in a real-world situations related to your industry.
6. Quotes. Quotes are a great way to increase engagement and generate more likes.  Try these options:
   • From authoritative/historical figures
   • From experts in your industry
   • From news outlets
   • From industry reports
   • From your CEO
7. Post statistics and research related to the industry.
8. Give followers a “how-to” or tutorial.
9. Keep followers updated on industry events by highlighting upcoming conferences and exhibits.
10. Alert users of promotions or sales you’re having.
11. Did you get a great customer review? Share it!
12. Re-gram. Apps like Re-post allow you to share others’ posts with proper attribution and captions. Doing so makes your followers feel special and appreciated. (Hint: Re-posting other users’ content encourages and increases engagement)
13. Invite users to submit a photo. Run a photo contest.
14. Display your storefront or company signage.
15. Take photos of your happy customers. Share them!
16. Highlight your website’s blog posts. Direct followers to your website to read the full article.
17. Refer to other media formats. Have you read a book about the industry? Have you watched a documentary that would be of value?
18. Call out favorites: favorite tools, equipment, accessories, apps, etc.
19. Ask a question. Asking your audience for an opinion on something increases engagement and provides a human aspect to your business.
20. Use daily hashtags and relate them to the industry. For example, #MondayMotivation can be adapted to the engineering industry by using a quote that would resonate with fellow engineers. A famous quote will be great!
21. Promote your e-mail newsletter. If you have a solid website, then you likely have a newsletter that users can register for. Encourage followers to sign up and give them reasons why.
22. What is your company’s mission? What are your core values? Talk about them.
23. Have a relevant meme that the audience would enjoy? Mix up business with some humor or fun.
24. Do you have tips or tricks that the audience would benefit from? Create a post that highlights them.
25. Create factoid posts about your industry.
26. Create a “versus” post.
27. Inform users with a “Did You Know?” post.
28. Educate the community with definitions and legal tidbits.
29. Highlight a medical professional in the industry.
30. Highlight empowerment and women-focused businesses in the industry.
31. Provide information about growing stocks.
32. Any cool technology related to your industry? Feature it.
33. Shatter misconceptions about your industry.

If you really don’t have the time or talent on-hand to design a series of posts like these, offload that work. Here at Insomnicat, we’ll create every single one of your social posts– we’ll even post them for you. Inquire about our social media services by e-mailing: solutions@insomnicat.com . In the meantime, here’s a calendar to get you started.

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