Quick Newsletter Tips [Video]
Next time you’re on the train wondering why “that guy” is taking videos of himself — now you know why. Bryan DeLuca gives us a bite-sized video full of useful tips, captured while riding the train to visit a potential newsletter client. Today, he offers helpful tips for your company’s newsletter.
E-mail newsletters provide a way for you to connect with users, promote your products and services, and keep people engaged with your organization and content. You can send a newsletter to subscribers on a weekly, monthly, quarterly basis. No matter what your delivery schedule, it’s a valuable way to build a relationship with your subscribers.
You shouldn’t send out a newsletter without thinking about certain tactics such as registration forms, subject lines, content value, and design, among other things.
Bryan’s quick-tips of the day:
- Don’t hide your newsletter
- Show the value of the newsletter
- Show the authority of the newsletter
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