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Bob opened his eyes and threw off his blanket. It was another bright, beautiful day in his office.

He gulped down his coffee, ate his orange, and finished off his toast.

It was another day of Content Marketing! Bob loved to create content that engaged people, informed them, and made them happy.

So, Bob ran over to his desk, plopped down in his seat, and turned on his computer. He flipped on his tablet computer. And he grabbed his thinking cap that said, “World’s Best Content Creator” and got to work.

So many sites on the Internet! Bob waded through thousands and thousands, but all he could find was terrible content. Boring, irrelevant, and ultimately (the worse thing for Bob)—useless!

“Bah!” said Bob. “This is all boring and useless. Whatever am I, the world’s best Content Marketer, going to do now?”

Bob twisted his thinking cap around, and suddenly, as if a light bulb had lit on the top of his head, he got an idea.

“I’m going to make sure the Internet, at least my corner of it, is free of bad content!”

So, Bob rolled his sleeves and got to work. He typed on his keyboard, moved his mouse, and tapped on his tablet.

Bob jumped into his website and got to work.

“Hey,” said Bob, “look at this old page. I made it a long time ago so a search engine, GOTTAFINDTHAT.COM, would include it! But now, oh my, look at it. It’s so old and doesn’t give anything to my valued users.”

Bob knew it was time for a facelift.

Or, in this case, some Content Hygiene. Just like we brush our teeth, wash our face, and scrub under our arms, our websites need some hygiene, too. We need to evaluate and implement!

“Evaluation time!” Bob said, looking at the old page.

Bob looked to see if the facts on his page needed updating. Check! And then he investigated to see if he could move some of what was one page to another. Check! Maybe he needed to delete some stuff. Check! And then, he looked to see what would stay. Check!

“Now, I need to review my new page!” Bob said, wiping his brow.

Bob cracked his knuckles and did a rewrite.

“Content Hygiene is almost done!”

Bob clicked “publish,” and then his website was ready to go.

Bob knew that sometimes you have to go back over your old content. Evaluate and implement everybody!

Finally, after a good workday, Bob took off his thinking cap and drank his favorite apple cider. “Ah,” he said, “another awesome day for the world’s best Content Creator!”

THE END

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