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Let’s talk about progressive registration. Many times we’re faced with the challenge of only obtaining a user’s name and e-mail address when they register. However, what if you wanted to know where they work, too? Sure, you could buy some supplemental data that would cost a significant chunk of change, as well as pose a moral dilemma, but how do you get these users to willingly offer up information instead?

In this video, Bryan DeLuca discusses the art of providing valuable information to your users in return for some additional information. Another benefit to this strategy is knowing that he or she is a much more engaged user who wants to provide you with more information.

Watch the video now.

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