How Your Media Company Can Create Products That Really (Really) Work
Bryan DeLuca has been creating products in the media space for quite a while.
In this video, he shares the secret to creating products that will actually work for your company.
There are three key things to consider when creating a product for your media company:
- Users: What are they interested in?
- Marketers: What are they looking to purchase?
- Your Company: What capabilities does your company have?
You could create a great product, but if the users aren’t interested in it, the marketers don’t want to sponsor it, and your team doesn’t have the capabilities to execute it, then time and money are wasted. However, when you focus your new product development in the sweet-spot where user interest, marketing dollars, and company resources overlap, you’re on your way to success.
Take a deeper dive in the video below.
If you’re interested in learning which products your company should be creating, contact the Insomnicat Media team now.
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