Podcast Episode 2: Media Relations- Value, Measurement, and Earned Media (And Why It Matters)
On this episode of the Insomnicat podcast, Bryan DeLuca and Nicolette Emmino from Insomnicat Media chat with Justin Goldstein, Founder and President, Record Press Communications about the value of media relations. How do clients measure success when it comes to media relations? How does media relations differ from public relations? And what’s more important: earned media or paid media? Also, find out where media relations and marketing intersect. All this in one podcast!
According to Goldstein, there’s a nuance between media relations and public relations. Media relations is a core service of public relations. It consists of developing relationships with reporters and other media producers with an end-goal being that those relationships would help your clients by providing coverage.
Dive into the value of earned media in the field.
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