As a marketing professional, you know that content is key to your company’s success. You likely spend a significant amount of money, time and resources dedicated to doing the “thing” you know you need to do.

But is it right? Are you meeting the needs of your audience? Are you creating the content needed to surpass your competitors as well as other media sites?

You, too, are a media company. It’s time to start acting like one.

About Meaning Making

At its core, the term meaning making involves the process of how people understand, interpret, and make sense of life— its events and relationships within, as well as an understanding of ourselves. It’s also a way of exploring signs and symbols within communications, a field of study referred to as semiotics.

Meaning Making: It’s roots are philosophical as it relates to our very dynamic, fluid, and ever-changing lives.

Why is your content strategy any different?

Meaning Making For Your Company

Meaning Making is about helping companies connect with their audiences. It’s about developing a bond that results in a conversion. That results in a loyal customer.

You may be wondering, well isn’t that just like data science?

Nope.

Data Science uses scientific methods, processes, algorithms and systems to extract knowledge and insights from data in various forms, both structured and unstructured.

Meaning Making, on the other hand, is about understanding your industry, its key players, jumping into your audience, understanding their needs, finding out what they’re looking for, how they’re interacting with your content and with other content and then putting it all together to give you unique solutions—actual, tangible, actionable solutions.

In many cases, our Meaning-Making services provide companies with a set of content suggestions that achieve whatever goal is at hand.

It’s no secret that many companies are hiring traditional media companies or creating in-house content teams to propel their content marketing efforts. Meaning Making helps brands feel less distressed and allows them to become resilient in a word inundated with messaging.

Remember, all companies are not created equal. Neither are any two consumers. Meaning Making allows us to focus on your company’s uniqueness. There are no limits to what you can come to understand your content and marketing strategy.

As the lead meaning making company in the world, assisting Fortune 100 companies and small businesses alike, Insomnicat Media dives deep into your keywords and resulting pages to let you know exactly what you’re doing well – and what needs improvement. We make meaning out of all the data you’re inundated with and provide a path to success. In addition, we let you know exactly what you should be creating to answer the questions that matter most to your potential buyers.

Because what’s the point of creating great content if it’s never read or never helpful.

If you want to get ahead and begin making meaning out of your website and content data, fill out the form below and let’s get started.