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What makes content shareable?

Content is a value exchange. Users engage with your content because it educates or touches an emotional cord within them. These two thing makes are what makes content shareable.

1) Users love to share things that educate them, because they are educating others on the same topic they just learned about.

2) Users love to share content that hits an emotional cord and makes them laugh, cry, etc., because they in turn are making the people laugh, etc.

So, in essence, users are passing the value exchange onto others that are connected to them… sharing content.

Is it really that simple? What are your thoughts?

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