5 Things All Traditional Media Companies Should Do Today

1. Empower your employees to become your influencers. Tell the story of you, not your products.
2. Multipurpose all content.
3. Don’t be afraid of the “other channels.”
4. Spend some time advertising your company and people vs. only looking for people to advertise with you.
5. Stop living off only your existing, inactive audience and focus on the new active users.

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