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You can do a lot of things with just one article. You can create social media posts, you can create infographics, and you can even create more, smaller, articles from lengthier pieces. Today let’s walk through how simple this process is.

In this video, Nicolette Emmino will begin by re-purposing an article for social media. It’s important to remember that each channel requires a different message and even a different image in some cases.

In this video, we’ll walk through an example article from PartProcurer.com, a lengthy feature that included an interview with an industry expert talking about the electronics industry and supply chain evolution. This long piece is a great example of the variety of items you can create from just one article. Pieces created: Instagram post, Facebook post, LinkedIn post, quote images, infographic, and another article.

When it comes to social media images, we love using a tool called Canva. While we do use the $9.99/mo pro version because it offers unlimited access to templates and designs, the free version is great too.

Instagram: when you’re creating an image for Instagram you need to keep in mind that the image is the most important part because it’s such a visual platform, but that’s not to say your caption won’t be important too.

LinkedIn: When you’re dealing with an article that would appeal to many high-level industry folks, you want to think about your snippet, but also your image. So, in this case, we can either post the link into LinkedIn and let it auto-generate the image from the article, or we could create a new one. For the purpose of this video, we go with something unique. We’ll want something with minimal words, and something that’s sleeker.

Facebook: On Facebook, especially if you’re going to be using any paid promotion, a clean image with no text is the way to go because there are certain policies that prevent a heavy amount of text in your ad photos. The best thing to do here would be to use the image as-is from the article with a good snippet that entices the user to read the article. We manipulate the intro sentence a bit so it’s geared toward the Facebook audience.

There’s something else you can do with an article that includes an interview—and that is creating quote posts for your social accounts. In this case, we do this with one of our industry experts quotes. We can re-size the image to suit each social media image format and simply re-use them sporadically on our channels.

When we scroll down, we see there’s a list of “5 things.” That sounds like a great infographic. We use these five things to create an infographic about the steps that will be needed to re-design the supply chain as tech evolves. Canva has some great plug-and-play templates that will save time.

What else? Since this is a longer article, we could look through and see if there are any other smaller pieces that can be segmented out to create smaller blog posts. For example, there’s a section here about engineering and procurement and that relationship. This looks like a good chunk of a standalone piece about that topic. All it would need is some background information about that relationship, a little bit of additional research, and a conclusion, and you’ve got a whole new piece of content. (That you can repeat the social content creation part of this process for)

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