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By 2019, most are fully versed in the power (or potential power) of video in your company’s marketing efforts. Videos are an amazing way to get your content out there in a visual storytelling format– showing instead of telling.

But there’s a common mistake made among many companies that create video content: their videos are acting as standalone pieces, without any written content around them!

Guess what? Google can’t really watch and understand videos. So if you want more video views, you should be putting the video into context with written articles so that search engines can understand what it’s about and find it.

So the tip here is: create an article around all of your videos!

Watch the video, Bryan DeLuca will explain.

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