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Since a call-to-action possesses such finality, it may appear that there’s not a wide variety of mechanisms to implement when creating one that actually gets someone to do something.

These are the characteristics of a stellar, prompting, influencing, persuading CTA. This is what your CTA should do to be effective:

• Eliminates risk by telling the user to trust you and backs him or her up with the confidence to do so
• Asks the user to carry out an easy task
• Encourages an immediate response
• Stresses urgency
• Uses hook works like “secret” and “exclusive”
• Expresses the benefits
• Presents a problem, then offers a solution
• Doesn’t assume that people know what to do
• Doesn’t overpower
• Personalized
• Promotes cost savings

Be Deliberate

Think about what you want your user to do. It can be something as simple as sharing an article socially or clicking on a hyperlink.

 

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